December 16, 2011

C. Wonder and Awe

This week I had the pleasure of exploring the new C. Wonder store at the Westchester Mall in White Plains NY.  As I passed through the bright lime green and gold trimmed doors I knew I was in for a sumptuous and visual treat.

View of a wall set up in the house wares, section.  Ikat printed mugs and bowls line the shelves.
C. Wonder is a new lifestyle brand that aims to be a different kind of retail experience.  It offers products ranging from clothing and accessories, to house wares and home decor in a kaleidoscope of colors.   The  brand emphasizes the great value of it's merchandise, high quality materials, beautiful details and the ability to personalize all for a reasonable price point.  The average price tag in the store is under $40 with most items weighing in for under $100.

A wall displaying brightly colored nylon bags ranging in price from $24 to $68.  The bags can also be monogrammed  in store to personalize the product.
The C. Wonder monogram alphabet. 
The store setup echos that of a luxury residence.  A grand entry, rooms branching off the main floor plan, ample and cushy seating all around the store.  A great place to take a load off after an afternoon of shopping.  The different "rooms" are setup to create a color scheme or theme for that area.  Even the dressing rooms aim to be a step above the rest with a control panel to adjust the lighting, play music and call for assistance as you try on the stores apparel offerings.

A close up of the control panel in the poshly appointed dressing rooms.
C. Wonder's apparel offerings are classic and casual in their aesthetic. The range of  brilliant hues give the classic silhouettes a fresh spin. Items ranging from turtlenecks to T-shirts and blazers to denim. There is a small assortments of shoes; rain boots, moccasins, pumps and flats all in an array of brilliant colors.  I took a fancy to the black suede pumps that can be adorned with the optional shoe clips, so retro!

Turtlenecks in a rainbow of colors.
Shoe clips "dress up "a basic pair of black pumps.  Classic Suede Pumps $138, Elva Fields shoe clips $18.
Check out the arm party on the mannequin!
I am a huge fan of accessories so I spent an ample amount of time perusing the jewelry "room" in the store. Bangles, rings, baubles and charms.  A girl could really lose her head in here.  The jewelry is high quality in appearance, but the price tags are reasonable ranging from $24 for a statement cocktail ring to $78 for a long necklace with crystal adornments.  I really liked the charm bracelet station, you pick out a chain and then pick your charms. A great way to create a personalized gift.

Beautiful cocktail rings are artfully displayed.
Crystal adorned necklaces and bangles.
Another example of the personalization component of C. Wonder, the charm bracelet station.
The staff also play a huge part in making C. Wonder different from other retail destinations.  They are cheerful, helpful and ready to make your shopping experience the best.  You are able to make your purchase anywhere in the store, assisted by the staff with the mobile points of sale, as well as the main checkout area in the center of the store.

I had the pleasure of speaking with a couple of the associates, Vjosa and Krista, who echoed the cheerful and bright philosophy of the company.  They both talked with great enthusiasm about the store and their co-workers, saying the most difficult part of their job was not buying all the new products the store gets in.
Vjosa and Krista, in the store uniform of white button down, denim and a monogrammed apron.
C. Wonder is sure to be a holiday shopping destination. With the variety of products offered, there is something for everyone and in every color of the rainbow.  The grey days of winter really are no match for this technicolor shopping experience.  If you are in the neighborhood of one of their retail locations in Soho, The Westchester Mall, Roosevelt Field, or Westfield Garden State Plaza make sure you stop in. Can't make into a store you can still experience the product selection through their website.  You will definitely be transported into the luxurious, bright and colorful world of C Wonder.

A big thank you to Britney Lasater and the THINK PR team for the invitation and for making me feel so welcome at the event.


  1. Wow this place looks amazing! Wish I worked there :P

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  2. I adore C Wonder - great post about the store! Havent been to the one in the Westchester yet - will have to check it out!


  3. Annie how the store in Soho? I hear it's about the same size/same product? I will definitely like to go back, I couldn't do much shopping trying to watch the wallet this month :).


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