February 10, 2012

IFB February 2012

It has been almost a year since I started my blog and there have been a few times this year where I wanted to walk a way.  Times when I felt like my blog was not making an impact, times when I would obsessively check my stats, as if they would grant me some sort of approbation for the work I was doing.  There were times when I felt like I wanted to flat out quit.

Yesterday I attended the IFB Conference at Milk Studios in NY.  There were so many wonderful, and interesting bloggers that were thrilled to be at the conference.  They were excited by what they were doing, inspired by the different panel topics and starstruck by the professional blogger panelists.  While practical topics about driving traffic, monetizing, affiliate marketing and connecting with readers were discussed.  The resounding sentiment from everyone there was they started to explore this brave new digital world because it was topic that interested them (fashion) and blogging became something they loved doing, period.  Hearing this and being surrounded by bloggers new and old yesterday reaffirmed why I am doing this and helped me reassess what I want this blog to be. 

This time around I decided to create a photo journal from my day to give you a peak inside the conference and the sights of the surrounding city.  Enjoy! If you were at the conference I would love to hear your thoughts, and if you wrote about it leave your link.

A little early so I stopped in Starbucks and sat by the window sipping green tea.  People watching to my hearts content.
When I arrived there was already a whole lot of people there and excitement was in the air.  I scanned the room and found a few friends I met at the last IFB conference. 
Color, color everywhere.  If I had to sum up one major fashion theme that people were sporting,it would have to be rainbow brights! From shoes, to tops, to bags oh my it was electric.

To borrow from Ms. Medine for a moment, I had a definite arm party going on.  Glancing over the panelists creds and schedule for the day. I sported the bright color trend on my nails.

I was seated right next to a big column in the middle/left side of the room.  While it wasn't the best seat (I had a hard time seeing the panel), I was fascinated by the workings of the Live Stream crew.  They probably thought I was really creepy for the amount I was staring.

Leopard print and top knots abound!  A couple of stylish gals in front of me.
Lunch break, I went across the street to Chelsea Market with the awesome Jessica (Bows & Sequins), Katie (Today I Want), Lindsay (Black & Blonde) and Stephanie (Kitschy).  After scarfing down some food, so hungry.  I went to explore a bit and discovered this journal in a little stationary shop.  Honestly I am horrible at journal keeping, but I am a sucker for anything Jane Austen. No, I didn't buy it, practical me won out.
J Brand had a little boutique set up at the conference where they were showcasing their new RTW collection.  Attendees were asked to style a unique look using pieces from the collection for a chance to win J Brand prizes (more on that later).
The look I styled using J Brands Lennox blazer.  This slim fit blazer was gorgeous, such a soft supple leather with an asymmetrical button closure. The color is a neutral mix of taupe and grey.  I later found out it retails for something like $1,000.  Gasp...I am horrified they let me even touch it. I loved it, but at that price... le sigh...it's not for me.
I finally decide to move up to the front to get a shot of Panel 4, "How to Make Your Blog Irresistible".  From left to right Ann Colville Somma (Holier Than Now), Nicolette Mason (Nicolette Mason), Grace Atwood (Bauble Bar/ Stripes & Sequins) Wendy Nguyen (Wendy's Lookbook), Ande Torres (Style Scrapbook), Connie Wang (Refinery 29), Erica Domesek (P.S. I Made This).

After I left the conference I was walking back to the subway when I saw this building that stopped me in my tracks.  I think it was a hotel, aside from the crazy cool architecture, what struck me was the marque around the entrance. While you can't see it in the picture the marque had the word dream scrolled repeatedly around it.  Perfect way to sum up the day, you have got to have a dream otherwise what's the point.
Shout out to the new bloggers I met this time around Cathy (Petite Therapy), Christa ( Fresh Squeezed Fashion), Dana (what-the-frock) and Stephanie (Kitschy).

For more photos, video and tweets check out the coverage from livestream:

If you are a blogger who wrote about or photographed the conference please leave your link in the comments.


  1. Great photos, especially of the one of the panels! I was too lazy to move up. lol I love your recap. I should have checked out the Chelsea Market! It was so close. Is it like a flea market? What else do they have there?

    1. Thanks, I took the photos using my iPhone because I didn't want to lug around my other camera. I was kinda praying that they were going to come out alright. Chelsea Market is a bunch of indoor shops, mostly food, some clothing small gift and stationary boutiques. I wish also had a flea market, but if that were the case I would have had a hard time pulling myself away :). Here is the website it lists all the stores http://chelseamarket.com/retail/

  2. Looked like an awesome day! Great idea using visuals to sum up the day.

    1. Hi JudyG, it was a great day, in part for what I learned and in part to the great people I got to meet.

  3. I've just discovered your blog and I love it! I can't wait to read more from you, Jennifer :) . You've got a new follower!

    Sara from Diary of a Modern-Day-Lady

    1. Sara B. C. thank you so much I am really excited and interested in blogging and I am glad that you enjoyed what I created.

      I visited your site it's lovely, I like your fashion tips and outfit posts. All the best to you.



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